WANNA GOOOOOOOOOOOOOOO TO MCDONALD’S?
MCDONALD’S
WIN OR LOSE, RAIN OR SHINE, THERE’S ONE THING WE ASK EACHOTHER AFTER EVERY GAME IN EVERY LANGUAGE AROUND THE WORLD: WANNA GO TO MCDONALD’S?
FOR THE 2022 WORLD CUP, WE CREATED 250+ ASSETS TO RUN IN 75 DIFFERENT COUNTRIES. BUT NOT BEFORE I TOOK THE CAMPAIGN TAGLINE AND GAVE IT A LITTLE TWEAK FOR THE SOCCER AUDIENCE.
FOR THE 2022 WORLD CUP, WE CREATED 250+ ASSETS TO RUN IN 75 DIFFERENT COUNTRIES. BUT NOT BEFORE I TOOK THE CAMPAIGN TAGLINE AND GAVE IT A LITTLE TWEAK FOR THE SOCCER AUDIENCE.
AND WE USED THAT TAGLINE TO LAUNCH ON SOCIAL
IT WAS MCDONALD’S 2ND MOST LIKED AND SHARED TWEET EVER. AND WE GOT A TON OF ENGAGEMENT.
THEN WE PAID IT OFF WITH JASON SUDEIKIS.
WE ALSO MADE IT INTO A SIX-PERSON FAN SHIRT THAT DEBUTED AT A WORLD CUP MATCH.
EVENTUALLY, FANS ALL OVER THE WORLD ASKED THE SAME QUESTION
IN 13 LANGUAGES, 1 SIGN LANGUAGE AND 7 DIALECTS: WANNA GO TO MCDONALD’S?
IN 13 LANGUAGES, 1 SIGN LANGUAGE AND 7 DIALECTS: WANNA GO TO MCDONALD’S?
WE BROUGHT ON TIKTOK’S #1 INFLUENCER KHABY LAME, K-POP BAND ITZY, AND SOCCER PODCASTER CASTRO
TO HELP CRAFT OUR STORY WITH VIDEOS AND POSTS ON THEIR SOCIAL HANDLES.
TO HELP CRAFT OUR STORY WITH VIDEOS AND POSTS ON THEIR SOCIAL HANDLES.
WE MADE A LOT OF PRINT, DIGITAL, AND OOH
AND, OF COURSE, WE WROTE A LOT OF TWEETS FOR MCDONALD’S SOCIAL ACCOUNTS ACROSS THE WORLD.