TOUGH THIS SMART CAN ONLY BE CALLED F-150

The Ford F-150 has the rugged capability its built its reputation on with a ton of new-age features that make it the modern workhorse.

We launched the 2024 Ford F-150 at the Detroit Auto Show with a short film and created a bunch of feature-focused digital, social, print, and radio to go along with it.

CREDITS
Chief Creative OfficerKarl Lieberman
Group Creative DirectorStuart Jennings
Group Creative DirectorEric Helin
Art DirectorJohn Hagerty
CopywriterChris Wernikowski

Here’s the full launch video to announce the 2024 F-150.

Radio

CHRIS WERN

INFO